Anastasiia V.

Nastya ViDesign Director

I approach design through structure, curiosity and careful decision-making. My work focuses on understanding how visual systems operate and shaping them into clear, scalable solutions across identities and campaigns.

Selected Work3

TV RainTV Rain

Identity system for TV Rain (Dozhd), an independent Russian-language broadcaster in exile — flexible across broadcast, digital and social.

  • Design direction
  • Identity system
  • Design lead
Taxnova brand identityTaxnova

Brand identity for an AI platform automating R&D tax relief for tech companies.

  • Design direction
  • Identity system
Toloka brand identity — app screensToloka

Brand identity for a crowdsourcing platform that powers AI training.

  • Design direction
  • Design lead

What I do

Brand systems

Motion identities

Campaign direction

Visual storytelling

Design leadership

What I bring to a team

Setting visual direction

Turning complex ideas into clear, effective design — enabling better decisions and execution.

Designing with craft and intent

Creating thoughtful, visually strong work — increasing impact and engagement.

Setting clear creative direction

Defining and implementing visual systems — helping teams stay aligned and move faster.

Raising design quality

Maintaining high standards through craft and detail — elevating overall output and results.

How I shape projects

Selected awards

Type Directors Club

×4

New York

  • Book Covers for Independent Publishing House
  • Brand Identity for Institute
  • Web Site for London Academy
  • Motion Posters for Educational Projects

European Design Award

  • Strelka Institute Identity