I'm a design director driven by curiosity and a need to understand how things work, and how they could work better. I build brand and identity systems that scale across product, marketing and social, stay clear under pressure, and hold up in real workflows.

Selected Work4

TaxnovaBrand identity and design system for an AI platform automating R&D tax relief for tech companies.
  • Design direction
  • Identity system
TV RainRebrand and identity system for an independent news broadcaster — built for broadcast, digital and social.
  • Design direction
  • Identity system
  • Design lead
TolokaBrand identity for a data-annotation platform powering AI training.
  • Design direction
  • Design lead
Fake ProjectBrand identity for an independent international news broadcaster.
  • Design direction
  • Design lead

What I do

What I bring to a team

Direction that scales

Visual direction clear enough for a team to build on without me in the room — systems, not one-off layouts.

Typography as backbone

Award-winning typographic craft used as structure, not decoration, so the brand stays recognisable across every format.

Built for real workflows

Identity systems designed for the pace of broadcast, product and campaign teams — fast to use, hard to break.

Leading and levelling up teams

I shape early concepts, mentor designers and hold quality steady as work scales across more people and platforms.

How I shape projects

Step 1 — see the Approach page for details.

Step 2 — see the Approach page for details.

Step 3 — see the Approach page for details.

Step 4 — see the Approach page for details.

Step 5 — see the Approach page for details.

Selected awards

Type Directors Club, New York ×4

  • Book Covers for Independent Publishing House
  • Brand Identity for Institute
  • Web Site for London Academy
  • Motion Posters for Educational Projects

European Design Award

  • Strelka Institute Identity