Taxnova

Role
Design direction, identity system
Context

Taxnova is an AI platform that automates R&D tax relief for technology companies. The work covered the full brand identity and a design system spanning product, marketing and sales surfaces.

Make a complex, trust-sensitive financial product feel clear and modern, with a system marketing and product teams could run without losing consistency.

Approach

  1. Research

    1

    Mapping the product, audience and competitive landscape.

  2. Concept

    2

    A confident, systematic identity built around clarity.

  3. System

    3

    Type, colour and components that scale across product and marketing.

Impact

  • A coherent identity used across product, web and sales material.
  • Faster marketing production through a clear component system.

Collaborated with the founding team and product designers to roll the system out across surfaces.