Toloka

Role
Design direction, design lead
Context

Toloka is a data-annotation platform that powers AI training. The work covered brand identity and design direction across the platform's surfaces.

Give a technical, behind-the-scenes platform a confident identity that could stand next to the AI products it powers.

Approach

  1. Concept

    1

    A precise, system-driven direction.

  2. System

    2

    Type and components built for scale.

Impact

  • A clear identity that unified product and marketing.