London-based design director with 12+ years across in-house teams, studios and independent practice. I build brand identity systems, direct campaigns and lead typography-led communication for cultural and commercial brands — work that has to stay clear and consistent across many hands and many platforms.

12+ years of experience

Experience summary

Led the rebrand and identity system for an independent broadcaster across broadcast, digital and social.

Directed brand and campaign work for cultural and commercial clients.

Identity and editorial systems for an international architecture institute.

Brand and print design across a range of client projects.

Teaching / mentoring

Alongside client and in-house work, I mentor designers and lecture on typography and visual systems — part of how I think about raising the level of a team, not just my own output.